The concepts of clarity are a regular part of my conversations with churches. In the last week, I have talked about clarity with large and small churches; rural and urban churches; traditional and contemporary churches. Clarity transcends all these groupings as a necessary ingredient of successful churches.
In the midst of all this conversation about clarity, a comment was made to me that literally stopped me in my tracks:
Clarity is audible, too
This astute and wise church leader was telling me that our words - verbally - were very important in his context, maybe even more so than images and other visual elements. He demonstrated this the next day in a powerful, passionate sermon that was a masterpiece of the spoken word. He schooled me though the use of:
- The dynamics of voice
- Pacing and tempo
- Eliminating verbal graffiti
Leaders who communicate with clarity radiate passion, conviction, and enthusiasm - and people respond.