- Necessity to utility
- Constraint to possibility
- Need to demand
Design thinkers rely on rigorous observations of how we use spaces and the objects and services that occupy them. They discover patterns where others see complexity and confusion. They synthesize new ideas from seemingly disparate fragments. And my personal favorite: They convert problems into opportunities.
"Change by Design" is a blueprint for creative leaders seeking to infuse design thinking - an approach for creative problem solving - into all facets of their organizations, products, or services to discover new alternatives for business and society as a whole.
Design Thinking is for anyone confronting the challenges of today in order to create the opportunities of tomorrow.