More great stuff from Andy Sernovitz's book "Word of Mouth Marketing":
The Five Ts of Word of Mouth Marketing
- Talkers - Find people who will talk about you
- Topics - Give people a reason to talk
- Tools - Helps the message spread faster
- Taking Part - Join the conversation
- Tracking - Measure and understand what people are saying
Here's your homework assignment: go here and download the 5 Ts worksheet. Now complete it for your church.
What are you waiting for? Dive into the Ts and turn them loose!