Wednesday, January 6, 2010

Does Word of Mouth Suit You to a T?

More great stuff from Andy Sernovitz's book "Word of Mouth Marketing":

The Five Ts of Word of Mouth Marketing

  • Talkers - Find people who will talk about you

  • Topics - Give people a reason to talk

  • Tools - Helps the message spread faster

  • Taking Part - Join the conversation

  • Tracking - Measure and understand what people are saying

Here's your homework assignment: go here and download the 5 Ts worksheet. Now complete it for your church.

What are you waiting for? Dive into the Ts and turn them loose!