Tuesday, January 12, 2010

An Idea Everyone Will Like

There's no such thing as a truly original idea.

I don't know who said it first, but it's something I really believe! I've found a fascinating book by creativity expert David Kord Murray that takes that saying to the outer limits.

I'm kicking off a series of posts on the impact of design in our world, and this line of thought looked like a good place to start.

"Borrowing Brilliance" will challenge you as it examines the evolution of a creative idea. It also offers practical advice, taking the reader step-by-step through Murry's unique thought process. Here are the six steps:

  1. Defining - define the problem you're trying to solve

  2. Borrowing - Borrow ideas from places with a similar problem

  3. Combining - Connect and combine these borrowed ideas

  4. Incubating - Allow the combinations to incubate into a solution

  5. Judging - Identify the strength and weakness of the solution

  6. Enhancing - Eliminate the weak points while enhancing the strong ones

Read a quick summary of the six steps here. You can also get more information at this website. But don't stop there - by all means pick up a copy of the book and explore it deeper - and you will find yourself looking at creativity in a whole new light.

Got a challenge staring you in the face, and looking for a solution. Why not follow the steps above by "borrowing some brilliance" and formulate your own unique solution?

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