Churches can learn a lot from the retail sector. Churches don't sell a "product", or engage in offering goods and/or services for cash - or do they?
"Why We Buy" by Paco Underhill is a classic that I have posted on before - a series of three applications to ChurchWorld here, here, and here. For details, go back to those prior posts. I'm revisiting it today not only because it is on the Top 100 list, but because of the power of its message:
There is a "science" to shopping, and by understanding that science, you can become more successful at it. The relevance to ChurchWorld is the same. The same three distinct aspects of shopping: design (the space); merchandising (what you put in the space); and operations (whatever employees do) apply to churches too.