Parking is More Than Just Cars

Yesterday's post introduced the concept of parking teams and how important they are to welcoming guests, members and attenders to your campus. Today I want to expand the parking concept beyond just cars.

I lead the Guest Services (Parking) Teams at Elevation Church’s Uptown location. As the “first face” of Elevation, my crew and I get weekly opportunities to practice guest services and make a lasting first impression.

We don’t just park cars; we also:

• Sanitize all touch points and spray air freshener in the elevator cabs and stairwells of the parking deck we use
• Pick up trash along the route from the parking deck to the theater
• Put up 19 parking signs (3 different types) in a 2 block area around theater
• Pull the parking ticket from the dispenser and personally hand it to guests entering the deck and welcome them to Elevation
• When possible, push the call button so the elevator is waiting for guests to take them from the parking deck levels to the ground floor
• Hold the door for guests entering and leaving the parking garage elevator lobby
• Validate parking for all Elevation guests
• Provide VIP (our first time guests) and family parking right next to the theater
• Know what’s going on Uptown so we can help any and everyone who has a question (sporting events, concerts, special activities, etc.)
• Provide umbrellas to guests when it's raining for the walk from the parking deck to the theater
• Give a verbal greeting to everyone coming and going - in at least three different locations
• Be alert to any special needs and radio them ahead to the VIP tent
• As guests are leaving, we take the validated ticket from them and feed it into the dispenser, giving them a verbal blessing as they head out of the garage

And that’s just the parking team! Elevation’s audacious Guest Services Team also has Greeters, a First Impressions Team, VIP Tent, and Connections Tent (but that’s another part of the journey). All this BEFORE a guest has stepped into the theater for worship.

Your church is different than my campus - you probably don't have a parking garage. But you do have parking lots - and that is an excellent opportunity for you to make a powerful first impression.

Take the principle - Parking is your first opportunity to make an impact on your guests - and apply it to the context of your place.

What will you do this week to implement/change/improve your parking team?

Do not underestimate the power and influence of the first impression your parking lot makes!