Wednesday, September 16, 2009

Advancing to Third Base

Communicate Less for More Impact

Say only what you need to say to the people who need to hear it

Fours Steps to Communicate Less for More Impact
1. Decide what you are going to say
2. Decide to say one thing at a time
3. Decide how you are going to say it
4. Say it over and over again

Questions to Ask/Actions to Take

Identify a handful of must-know, can’t-be-without principles (irreducible minimums) for each target group of your organization.

State your irreducible minimums in a creative way that your team members can remember.

Practice crafting in a memorable way the “bottom line” you hoped to communicate in a recent presentation.

Evaluate a recent presentation and identify which elements did not complement the focus of the presentation. Remember, the goal is for everything to reinforce the bottom line. If you were approaching the same opportunity next week, what could you change to effectively communicate less for more impact?

Brainstorm some new tools or creative elements you can use to enhance your next presentation.

Adapted from "7 Practices of Effective Ministry" by Andy Stanley and the leadership team at Northpoint Ministries

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