The Experience Blueprint

Designing Your Church’s Guest Services with the Magic of Disney

Families across America (and now around the world) have experienced the magic of Walt Disney for years. Fairy tales brought to life, journeys into a “wonderful world,” and thrills non-stop are the foundation for the success of the Disney Empire. As Walt himself said, “And it all started with a mouse.”

That may be true, but the magic of Disney may be best stated in a phrase Walt Disney used over 60 years ago: “My business is making people, especially children, happy.” More than just a statement, it was the basis for Disney’s mission as a business; it represented what the company stands for and why it exists. Changing just a little over the years, it is The Walt Disney Company’s service theme.

We create happiness by providing the finest in entertainment

for people of all ages, everywhere

Your church is certainly not in the entertainment business, but I would like to suggest that it can learn from the “practical magic” of Disney, and create environments, guest services, and experiences that will create an amazing first impression on your guests and members alike – and help lead them to involvement and investment in your ministries.

Join me at WFX Friday November 5 at 8:30 AM in Ballroom E to learn how you can create magic with your guest services!