Enthusiasm! Be an irresistible force of nature! Exuberance! Vibrate –cause earthquakes! Execution! Do it! Now! Get it done! Barriers are baloney! Excuses are for wimps! Accountability is gospel! Adhere to the Bill Parcells doctrine: “Blame no one! Expect nothing! Do Something!” Empowerment! Respect and appreciation rule! Always ask, “What do you think?” Then listen – go - celebrate! Edginess! Always dancing at the frontier, and a little or a lot beyond. Enraged! Determined to challenge and change the status quo! Motto: “If it ain’t broke, break it!” Engaged! Addicted to MBWA/Managing By Wandering Around. In touch. Always. Electronic! Partners with the world 60/60/24/7 via electronic community building of every sort. Encompassing! Relentlessly pursue diverse opinions – the more diversity the merrier! Diversity per se “works!” Emotion! The alpha. The omega. The essence of leadership. The essence of marketing. The essence of creativity. The essence. Period. Acknowledge it. Empathy! Connect, connect, and connect with others’ reality and aspirations! “Walk in the other person’s shoes” – until their soles have holes! Ears! Effective listening: Strategic Advantage #1! Experience! Life is theater! Make every activity contact memorable! Standard: “Insanely Great”/Steve Jobs; “Radically Thrilling/BMW. Eliminate! Keep it simple! Errorprone! Ready! Fire! Aim! Try a lot of stuff and make a lot of booboos and then try some more stuff and make some more booboos – all of it at the speed of light! Evenhanded! Straight as an arrow! Fair to a fault! Honest as Abe! Expectations! Michelangelo: “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” Amen! Eudaimonia! Pursue the highest of human moral purpose – the core of Aristotle’s philosophy. Be of service. Always. Excellence! Never an exception!
If not Excellence, what?
Let every detail of your lives – words, actions, whatever – be done in the name of the Master, Jesus, thanking God the Father every step of the way
Colossians 3:23, The Message
The 19 Es of Excellence come from Tom Peters' great book, "The Little Big Thing."