Cooke is also the author of Branding Faith, a great book on some of the new realities of communicating in the 21st century. He is a television producer and a media consultant, and he's got some great tips for churches as they communicate a message with the hope of changing the world.
Bottom Line? Communication as we used to know not only has changed, but is constantly changing. How do churches tap into this dynamic?
- Look for an insanely curious techno geek or two who will become your personal media revolution squad; make a big deal out of it by turning them loose to bring the latest and greatest apps to your attention
- Develop another team who will generate content for said apps discovered above
- Continually refine the process and the people so that you are challenging the status quo
What ideas do you have?