Tuesday, April 19, 2011

Mickey's Ten Commandments for the Setting

In yesterday's post the concept of the "setting" at Disney World was introduced. Going a little deeper, vice chairman Marty Sklar gave the following list of setting design principles (from "Be Our Guest" by the Disney Institute).
  • Know your audience - before creating a setting, obtain a firm understanding of who will be using it
  • Wear your guest's shoes - never forget the human factor; evaluate your setting from the guest's perspective by experiencing it as a guest
  • Organize the flow of people and ideas - think of your setting as a story; tell that story in an organized, sequenced way
  • Create a visual magnet - a landmark used to orient and attract guests
  • Communicate with visual literacy - use the common languages of color, shape, and form to communicate through setting
  • Avoid overload - do not bombard guests with information; let them chose the information they want when they want it
  • Tell one story at a time - mixing multiple stories in a singe setting is confusing; create one setting for each big idea
  • Avoid contradictions - every detail and every setting should support and further your organizational identity and mission
  • For every ounce of treatment provide a ton of treat - give your guests the highest value by building an interactive setting that gives them the opportunity to exercise all of their senses
  • Keep it up - never get complacent and always maintain your setting
What stories are your settings telling?

2 comments:

Smart Other Blogs said...

Another Smart post from you Admin :)

Ancient Egypt said...

Smart and good another post admin :)
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