Organizations are not alive in a literal sense - but they have to change and adapt in order to stay alive.
Nancy Duarte, writing in "Resonate," talks about the life cycle of organizations - start up, growth, maturity, and eventually decline. But it doesn't have to be that way.
An organization should make continual shifts and improvements to stay healthy.
In order to do that well, leaders must excel at persuasion.
Movements are started, products are purchased, philosphies are adopted, subject matter is mastered - all with the help of persuasive presentations.
Presentations create a catalyst for meaningful change by using human contact in a way that no other medium can.
Go ahead - change the world.