Follow Up

I don't play golf, and my last game of softball was years ago, but there is a principle in these games that both you and I are probably familiar with: follow-through. The physics is pretty simple - you are swinging a club or bat with force, and when you make contact with the ball, the force is applied to the ball. If you stopped your swing on contact, the ball wouldn't be going very far. But the inertia and momentum of your swing cause you to continue your swing, and the ball travels further as a result.

In terms of Guest Services, think of this as follow-up. You have worked hard to make a great first impression. Your guests have made contact with you by completing a connection card during worship. Momentum is moving - are you ready for follow up?

Nelson Searcy at The Journey Church of NYC sums up the follow-up process pretty well in a set of three words:

• Fast - don't underestimate the power of a quick follow-up
• Friendly - reach out to your guests in a warm, personal way
• Functional - meet your guests where they are and provide them with a relevant surprise

You've gotten them this far - don't stop now!