From First Time Guest to Raving Fans

The importance of building design and appearance, "customer service", and intentionality were the topic of this presentation. My boss David Batten was speaking on a related topic (Everything Speaks) this afternoon as well. Both of these topics are on my "front burner" of church consulting at this time. Most churches do an average job in this area - but why should they settle for average? We are trying to create a setting to attract people who may not be familiar with church stuff. In order to best understand what might attract them (as far as facilities or "experiences"), just take a look at where they shop, eat, and spend time away from home. Those are the kinds of tangible (and intangible) items churches should consider.