Wednesday, March 31, 2010

The clock is ticking...

Okay, maybe it's not as vivid as this picture would indicate, but the fact of the matter is guests coming to your church ARE on a time limit!

Nelson Searcy, in his book "Fusion", states that:

Seven minutes is all you get to make a positive first impression. In the first seven minutes of contact with your church, your first-time guests will know whether or not they are coming back. That's before a single worship song is sung and before a single work of the message is uttered.

It's not a logical decision.

They aren't weighing the pros and cons of your worship styles, theological viewpoints, or your dazzling speaking skills.

It's all about your first impression.

They are making their "return decision" based on your church's atmosphere and friendliness. Their subconscious is in overdrive, doing what Malcolm Gladwell calls "thin-slicing", or taking in dozens of observations and clues that will form the basis of their ultimate decision.

How can you as a church leader compete in this arena of the unknown and often unaware?

How about a little baseball analogy? Spring Training (for your church's guest services team) starts tomorrow!

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