Author and communicator Bert Decker developed a chart that illustrates the path from information to influence. In developing it, he starts with a typical four-quadrant diagram, and then expands it one further step, finally adding a diagonal path.
Step one of the path from information to influence starts with the educational process.
Starting in kindergarten and continuing through college into graduate school, we are mostly taught passively. Basically we sit in chairs and teachers lecture at us. They appeal to our intellect, our cognitive side.
That is our educational system, and it continues into business and into life. It is the world of information. It is on the Passive and Intellectual side of Decker's chart, Create Your Experience.
Take a journey back to high school or college, and remember your favorite teacher. It probably wasn't the teacher with the longest tenure, or who was most published, or who had the most degrees. It was probably the person who was the most excited about the subject - and that enthusiasm was contagious.
You caught it, and because of that they influenced you to "get" the information and knowledge.
The journey from information to influence has to start with the Educational Process, but there has to be movement: from passive to active, and from the intellectual to the emotional mental states.
Tomorrow: the Involving Process.