So claims Alan Webber in his great book "Rules of Thumb." Webber, co-founder of Fast Company magazine, has compiled a list of rules for the new game we're in today - a complex, fast-changing, and confusing world. Here are some excerpts from the chapter on "story."
Facts are facts, but stories are who we are, how we learn, and what it all means.
Why are stories so much more powerful than plain old facts or boring PowerPoint presentations?
- Stories are about people
- Stories are about people doing things
- Stories create meaning
- Stories are how we learn
- Stories have always been at the heart of starting and leading organizations
- Organizations celebrate their great successes and even their heroic failures through stories
What story will you tell today?