In 54 words, Godin posts what some bloggers have been calling his "Sermon on the Mount." I already have a high opinion of him - I own almost all of his books; I read and refer his works to others all the time; and he was my favorite speaker at Catalyst 2008. (Really bummed that I can't be at Catalyst this year, but will be looking for his presentation online later this week).
He is simply one of the top 3 business world thinkers that have tremendous impact on ChurchWorld.
If you haven't already read it, go there now.
It's that important...and relevant to your organization.
And if it makes you feel better, substitute the word "world" for "market" in the last line.