He recently spent the day with Moe Girkins, the CEO of Zondervan, the Christian publisher. Zondervan finds the world of the printed page changing rapidly as a new generation of nonreaders takes over So the Rupert Murdock owned print empire has gone for a new approach in running Zondervan. All of Moe Girkins’ experience and background is in technology -- Motorola, Wireless and Dell. She has no experience at all in books. Buford had the following comment:
I had recently read that statistic in a couple of other places, and was surprised. As I have mentioned before, reading is an important part of my heritage, present reality, and something that my children seem to enjoy as well. To me, reading is the ultimate way to develop yourself and get insight on becoming the best leader you can be. Steve Sjorgen noted these reasons for reading (from Community of Kindness):
- Reading increases your well-roundedness
- Reading gives you consistent sources to draw from
- Reading is very attractive to big thinkers and other highly skilled leaders
- Reading helps you develop insight
- Reading breeds wisdom
So how do these two very different realities co-exist? How do we communicate the importance of reading to a generation (or two) that no longer finds it important?
There's more to the Bob Buford story - but that's for tomorrow!